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location pinLondon

Annabel Moore

Partner and Head of Client Services


I manage the firm’s Family Office Service alongside our consultants, developing bespoke service propositions for clients based on the family’s individual requirements.  I am also responsible for George Square Services LLP (owned by Whitefoord), which provides financial concierge, administration and organisational services, ensuring the day-to-day aspects of our clients’ financial affairs run smoothly.

I joined Whitefoord in January 2012, having spent almost a decade managing the Team England Football Commercial Programme on behalf of the players, and I became a Partner in April 2015.

personal interests

Outside of work, I juggle life as a busy mother with my personal fitness, and ongoing home renovations.