Home Our team Lawrence Cook
location pinLondon

Lawrence Cook

Managing Director


I am the Managing Director of Whitefoord and I am responsible for driving the business strategy and overseeing the day-to-day running of the firm.

I am a member of the Whitefoord Management Board and the Verso Group Executive Board. I have 30+ years’ experience working within the UK Financial Services Sector.

Early in my career I worked within the Standard Life Group (later becoming Abdrn) gaining experience in the investment and pensions markets. After leading financial planning teams at Towry (now Evelyn Partners) I joined Thesis Asset Management. As a board member of Thesis I led the private client business delivering Discretionary Investment Management services. Following the sale of the Thesis private client business and the integration into Sanlam I was pleased to be invited to join Whitefoord as part of the Verso Group.

personal interests

I live in Hampshire with my wife and we have two grown up sons. We enjoy exploring the South Downs either on foot or on a mountain bike. If we’re not on the Downs we’re likely to be enjoying a day in London.